S1:E2 | Jamie Ferguson from City of Newcastle, Australia: Staying close to the community, ensuring they are represented and consulted
Description
The City of Newcastle is in New South Wales, Australia, about a 2.5 hour drive north of Sydney, and is the 7th largest city in Australia. Jamie sits in a team called Community Engagement, part of the broader Media and Stakeholder Relations team. The two key aspects of Jamie's role are helping colleagues by finding insights, and consulting with the community. The role of Jamie's team is to stay close to people, ensuring they are represented and consulted.
2020 so far has required adaptation and change. Before the pandemic came on the scene, Newcastle had a big engagement plan for the year. When COVID-19 hit, the team had a short pause to think about what was needed and what was possible or appropriate. Very little research was put on hold, but some of the methods changed; for example, there has been more emphasis on digital rather than face-to-face. However, it is fair to say that insights have gained a renewed focus.
In this podcast, Ray Poynter (Chief Research Officer at Potentiate) interviews Jamie Ferguson (Community Engagement Specialist at the City of Newcastle) about the future of insights, as part of our Powering Human Experience series of interviews being hosted by Potentiate.
United States
